Watch Lovefilm outside UK. Lovefilm is the U.K.'s equivalent of America's Netflix. Besides the U.K., Lovefilm does business in Norway, Germany, Sweden and Denmark and has a customer base of over 2 million people. While Netflix has recently been introduced in the U.K., Lovefilm is not yet available outside these 5 countries. In order to watch Lovefilm outside the U.K., the Lovefilm website needs to be tricked into thinking that the user request comes from inside the U.K.
Lovefilm works in one of two ways. The first is by mail (known as "post" in the U.K.), and the other is by instant access via video streaming. For obvious reasons the mail method will not work out for those counties outside the U.K., as these countries are not part of the U.K. postal system. So the issue revolves around how someone abroad can access Lovefilm's instant video streaming.
Lovefilm's instant video streaming is normally accessed in the U.K. via television, Playstation 3, Xbox 360, or the iPad. Overseas access is best accomplished by routing through a U.K. virtual private network (VPN) server from an iPad app. A U.K. VPN server will re-route a foreign user's request for access to Lovefilm by creating a U.K. IP address for the foreign computer. This needs to be done because it is the IP address which tells the Lovefilm website where the request for service is coming from. If the IP address comes from outside the UK, the request will be denied.